As Johor Bahru experiences a surge in development, driven by initiatives like the Johor-Singapore Special Economic Zone (JS-SEZ) and the Rapid Transit System (RTS) Link, R&F Princess Cove is poised to benefit from the projected economic growth in the coming years.

Spanning 3,505 square kilometres across Johor, the JS-SEZ aims to attract high-value investments in sectors such as artificial intelligence, technology manufacturing, aerospace, and pharmaceuticals.

The initiative is projected to generate 20,000 skilled jobs and introduce 50 new projects within five years, stimulating economic activity and increasing the demand for quality housing and commercial spaces.

Investors are taking notice, with property transactions in Johor Bahru on the rise, driven by the influx of foreign investors and increased confidence in the JS-SEZ initiative.

In 2023, Johor was the leading state in the Malaysian House Price Index, recording 6.2% growth in annual home prices, according to National Property Information Centre (NAPIC) data.

This can also be seen in tech giants' significant data centre investment commitments, including Nvidia and ByteDance.

The development's strategic location within the SEZ makes it a desirable address for those looking to engage with the economic opportunities in Johor Bahru.

R&F Princess Cove offers the best of both worlds, situated in the heart of Johor Bahru's Central Business District and just over 1km from Singapore.

The development provides residents with direct access to the Johor Bahru Customs, Immigration, and Quarantine (CIQ) complex via a 650-metre covered pedestrian link bridge.

The upcoming RTS Link, expected to be operational by the end of 2026, will further enhance connectivity, significantly reducing travel time between Johor Bahru and Singapore, making R&F Princess Cove particularly appealing to professionals commuting to the island state and families seeking a well-connected living environment.

Moreover, the proposed Bukit Chagar RTS Station, located directly near R&F Princess Cove, will provide seamless connectivity to Singapore from the development.

The project has seen strong demand for Phase 2, Seine Region, which has been handed over to buyers in phases since last April. 

R&F Princess Cove also topped the list in terms of the most viewed condominium projects, according to the PropertyGuru Malaysia Property Market report Q2 2023.

Seine Region also won the Best Luxury High-Rise Development (Southern) award at the 11th PropertyGuru Asia Property Awards.

Phase 2 offers a comprehensive range of recreational and leisure amenities, including a gym, swimming pool, jogging track, sauna, children's playground, yoga room, snooker room, table tennis room, and a covered walkway.

Additionally, the dedicated Phase 2 linked bridge connects residents to the R&F Mall Johor Bahru, providing easy access to retail and dining options. The mall recently saw the grand opening of the WOMEI Cinema, providing another entertainment option for residents.

R&F Princess Cove is also home to Johor’s first opera house, the Permaisuri Zarith Sofiah Opera House, at R&F Marina Place.

R&F Princess Cove recently unveiled Phase 3 of its development - New Casa Suites.

This phase encompasses 4,385 serviced apartments, with units ranging from 313 to 1,555 square feet. The design incorporates modern aesthetics with functional layouts, ensuring a comfortable living experience.

Residents of New Casa Suites will enjoy a comprehensive suite of amenities, including a 50-meter Olympic-standard swimming pool, tennis and basketball courts, indoor badminton courts, and a fully equipped gymnasium.

The development offers a comprehensive range of facilities, including an outdoor swimming pool, jacuzzi, sauna, and barbeque area for relaxation.

Fitness enthusiasts can enjoy a gym, yoga room, tennis and basketball courts, an outdoor gym, and a leisure track.

Families benefit from dedicated children's play areas and an indoor nursery.

Additional amenities such as a multifunctional hall, public lobby and a recreation area contribute to a vibrant and well-rounded living experience.

The development features the Urban Sky Leisure Park - an elevated jogging track with covered walkways connecting each block of R&F Princess Cove Phase 3.

Another dedicated bridge will connect Phase 3 of the project to the R&F Mall Johor Bahru.

Moreover, New Casa Suites is integrated with commercial spaces including street-front shops, providing residents with convenient retail options and fostering a vibrant community atmosphere.

As the JS-SEZ and RTS Link projects progress, the development is poised to benefit from increased economic activity, improved cross-border mobility, and a growing demand for premium residential and commercial spaces in Johor Bahru.

Phase 3 of R&F Princess Cove is currently open for registration.

For more information and to register interest, visit https://rfmalaysia.com/rf-princess-cove/