Continental continues to drive forward its Malaysian business in 2024 by setting new benchmarks to prioritise customer-centric solutions and bridge the gaps between product innovation and operational excellence whilst adhering to the brand’s “Vision 2030”, which clearly underlines the aspiration to put customer needs at the centre of all activities.
With the fast-evolving customer desires and expectations, the tyre industry has acknowledged the importance of the digital landscape while maintaining a robust physical presence. In tandem with the shift, Continental has implemented a global modern retail brand presence concept to elevate customer experiences and be future-ready for customers of tomorrow, today.
A significant aspect of the phygital retail revolves around integrating both online and offline by bridging the digital world with the physical, which Continental combined through the introduction of the O2O business model. The online-to-offline (O2O) commerce is a business strategy that identifies customers in the online space while drawing potential Continental customers from online channels to make purchases and getting their tyres fitted in physical stores. As a result, the brand now boasts a distinct competitive advantage, serving as a one-stop-shop for its cutting-edge tyre products and automotive solutions.
Bringing O2O to life, Continental has strategically partnered with prominent e-commerce platforms namely, Shopee and Lazada, showcasing their commitment to embrace digital channels and provide a holistic and convenient shopping experience while ensuring accessibility of purchasing tyres remains at the tip of customer’s fingers. Continental is also in progress to expand and grow on other e-commerce platforms by actively exploring other channels for potential collaborations.
The relentless pursuit of excellence and innovation for over 153 years is at the core of the brand to offer the best tyre products in the market. As this strategy is embedded in our DNA, it also demonstrates that Continental remains as one of the top leaders in the industry.
For over 15 decades, Continental has celebrated its esteemed history on how it grew to be the driving force of technological progress. Globally, with an estimated one billion people placing trust in Continental daily, an average of three out of every four vehicles on the road are equipped with Continental tyres and its automotive technologies.
While staying ahead of the curve and providing the best-in-class tyre solutions, Continental aims to uplift its brand by offering specialised tyre segments, aligning with the corporate ethos to meet the diverse needs of their customer base.
Without a doubt, the brand’s main goal is to always provide the best driving experience possible, without compromising the safety of the drivers. By looking ahead to the future, Continental has been firmly grounded in the present, which reflects in the design, development and production of its tyres for safety, performance, and efficiency.
Continental is dedicated to enhancing their tyre energy efficiency and eco-friendliness across production, use, and recycling. The German brand is striving for 100% carbon neutrality by 2050, pursuing sustainability through holistic approaches like eco-friendly material sourcing, energy-efficient production, and tyre recycling.
Today, Continental’s efforts align greatly with the global shift towards eco-friendly transportation solutions especially where all tyres are designed to be Electric Vehicle (EV) compatible. To this end, the premium tyre manufacturer emphasises the research and development of new technologies, alternative materials, and environmentally friendly production processes, even embracing paperless business operations and actively engaging in corporate social responsibility activities, underscoring the commitment to a greener and socially responsible future.
Towards achieving these ambitious goals, Continental upholds great recognition towards the pivotal role of its strong workforce worldwide. Continental’s employees are not mere resources; they are individuals whose skills and abilities are recognized as the brand’s most valuable asset, especially in shaping the future of mobility.
Continental Tyres Malaysia prioritises succession planning and readiness to ensure continuous business transitions. The brand’s commitment to innovation, customer focus and sustainability, positions them as a leader in the Malaysian market and beyond.
For more information on Continental's latest offerings and news, visit https://www.continental-tires.com/my/en/ to know more.