Taiwan based E.SUN Bank, which is expanding its presence beyond Taiwan, has recently ventured into Malaysia to strengthen its commitment to the ASEAN region. This move aligns with the bank’s core strategy for the ASEAN region, which focuses on expansion beyond Taiwan to countries around Asia. The new Kuala Lumpur Representative Office is situated at Exchange 106 @ Menara TRX, following the establishment of a similar office in Thailand.

With rapid economic growth in the ASEAN region and a shift in global supply chains, international companies and Taiwanese investors have shown increased interest in investing in these economies. Recognized as the top banking institution in Taiwan for four consecutive years, E.SUN Bank’s decision to establish a representative office in Malaysia is opportune. This office will provide Taiwanese businesses in Malaysia with integrated and comprehensive support to navigate the local market effectively.

Led by E.SUN Bank Chairman Mr. Joseph Huang, the management team recently hosted a gala dinner in Kuala Lumpur to celebrate the grand opening of the Kuala Lumpur Representative Office. The event was graced by the Deputy Representative of Taipei Economic and Cultural Office in Malaysia, Mr. James Buu; the President of the Taiwan Chamber of Commerce & Industry in Malaysia (TWCHAM), Mr. Lin Kai Min. Numerous influential Taiwanese businessmen also attended the event.

In his opening speech, Mr. Huang expressed high expectations for the new office. “Malaysia is an important member of ASEAN and the third largest economy in ASEAN. It has a well-established legal system, complete infrastructure, and a thriving electronics industry cluster, making it a key country for Taiwanese investment in Southeast Asia. Kuala Lumpur is the political and economic center of Malaysia. With the establishment of a representative office in Kuala Lumpur, it holds significant symbolic meaning for E.SUN’s Asian strategy.”

“E.SUN is committed to providing convenient and seamless business operations for Taiwanese businesses based in Malaysia. This new establishment aims to better integrate our global network of branches and offices in ASEAN and other countries to meet our customers' needs. We aspire to become a trusted partner for corporate growth and development in Malaysia,” Mr Huang added.

“E.SUN Bank excels in corporate governance and comprehensive performance, while also remaining committed to corporate social responsibility by actively promoting ESG initiatives. It has been listed in the Dow Jones Sustainability Index for 10 consecutive years. Taiwan and Malaysia have a very close economic and trade relationship. It is believed that the E.SUN Bank Kuala Lumpur Representative Office will not only provide better services to Taiwanese businesses in Malaysia and ASEAN but will also uphold E.SUN's values of integrity, professionalism, and responsibility, fostering growth and development in Malaysia.” said Mr. James Buu, Deputy Representative of Taipei Economic and Cultural Office in Malaysia.

In recent years, E.SUN Bank has rapidly expanded its overseas branches, with many multinational corporations utilizing its cross-border financial platform for various transactions such as deposits, credit lines and wealth management tailored to their local operations. The establishment of the Kuala Lumpur Representative Office will facilitate the collection of local economic and financial information, providing consultation services to Taiwanese businesses operating in Malaysia, and strengthening coordination within E.SUN’s ASEAN platform. Ultimately, this enables E.SUN to deliver precise and professional services to its customers.

Lin Kai Min, President of the Taiwan Chamber of Commerce & Industry in Malaysia (TWCHAM) welcomes E.SUN Bank to Malaysia. “E.SUN Bank is widely recognised for its management image, service quality, and financial innovation. Through the multinational financial services platform established by E.SUN, I believe that Malaysian enterprises and Taiwanese businesses looking to invest in Malaysia in the future will greatly benefit from this initiative.”

E.SUN Bank currently has branches in Singapore, Vietnam, Cambodia, Myanmar, and a representative office in Thailand. With the opening of the Kuala Lumpur Representative Office, E.SUN now has a total of 32 operating sites in 11 countries and regions. Kumamoto Sub-Branch in Japan is scheduled to open late October this year.

In the future, E.SUN Bank will continue to integrate domestic and international resources, providing Taiwanese businesses and local enterprises with diversified and comprehensive cross-border financial services through its extensive service network. With a focus on becoming a trusted partner, E.SUN aims to support customers venturing into the Asia-Pacific region.

E.SUN KL Representative Office is located at Suite 29.02, Level 29,Menara Exchange 106, Lingkaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur, Malaysia. Malaysia-based Taiwanese businesses can contact the office at 03-8679 1313 for financial services and consultation.