Kinza, one of the fastest-growing Saudi soft-drink brands in the Middle East, will participate in the Malaysia International Halal Showcase (MIHAS) 2026 in Kuala Lumpur, Malaysia, from 23 to 26 September 2026, seeking local manufacturing and distribution partners in Indonesia, Malaysia and several other Southeast Asian countries as the brand accelerates its next phase of international growth.

Kinza sees Malaysia and Indonesia as two strategic markets for its Southeast Asian expansion. In Malaysia, it sees opportunities to build partnerships across manufacturing, distribution, retail and foodservice. In Indonesia, it sees opportunities to work with local partners to serve diverse consumer needs and develop a sustainable market presence. Kinza believes its Saudi heritage can resonate with consumers in both markets.

Kinza’s international sports sponsorships include its role as Strategic Sponsor of the Spanish Super Cup and the French Super Cup, and Official Drink of FIBA West Asia Super League (WASL). These platforms support the brand’s international visibility and engagement with sports fans.

The company’s strategy goes beyond exporting beverages from Saudi Arabia. Kinza is seeking established local partners with the capability to develop the brand through manufacturing, distribution, retail, foodservice and e-commerce, creating sustainable local businesses that can grow with consumer demand.

“Kinza was born in Saudi Arabia, and our ambition has never been limited by geography. In a short period, our products have reached 75 markets across five continents,” said Bandar Okrin, Chief Executive Officer of Al Jameel International and Kinza. “Southeast Asia represents an important next chapter in our international growth. Malaysia and Indonesia each offer distinct and compelling opportunities, and both are central to Kinza’s Southeast Asia strategy.”

“We have grown at home because people found in Kinza a brand they connect with culturally and emotionally, a taste that belongs to their everyday moments, gatherings and celebrations,” Okrin added. “We are coming to MIHAS to build that same connection here: to share the brand, its flavours and its story with consumers, and to grow it hand in hand with partners who bring deep local manufacturing, distribution and market knowledge.”

Manufactured in Jeddah, Saudi Arabia, Kinza has expanded rapidly since its launch. Kinza products have reached 75 markets across five continents. The company has substantial production capacity, supported by high-speed production lines designed to serve both domestic and international markets, alongside manufacturing projects and facilities under construction or development in several international markets.

Kinza’s international expansion forms part of a broader ambition to build a globally recognised Saudi consumer brand, combining its authentic Saudi identity with product quality, competitive value, contemporary branding and a portfolio designed to respond to different consumer tastes.

Independent consumer and retail research commissioned by the company indicates high brand awareness in Saudi Arabia, strong consumer engagement and significant market-share development since launch. Kinza views its experience in Saudi Arabia, the GCC and the Levant as a foundation for building its international business and developing lasting connections with consumers in new markets.

The company believes a new generation of consumers is increasingly open to discovering brands with distinctive identities, authentic stories and products that reflect their tastes and lifestyles.

Kinza has begun establishing its presence in Malaysia through e-commerce and selected sales channels, while working to broaden distribution and identify a suitable local manufacturing and distribution partner.

The company is actively seeking partnership opportunities, including contract manufacturing and industrial partnerships, based on local capabilities, market potential and commercial feasibility. Jeddah will remain an important production and export base as Kinza develops complementary local manufacturing capabilities internationally.

Local production would enable Kinza to reduce supply lead times and logistics costs, respond more quickly to market demand and adapt its pack sizes, pricing, product mix and marketing to local consumer and channel requirements.

Kinza’s carbonated soft-drink portfolio includes cola, lemon, orange, citrus, blackcurrant and pomegranate flavours, alongside zero-sugar products, soda water and energy drinks. Kinza sees potential in Southeast Asia for cola and zero-sugar options, as well as opportunities to introduce consumers to a wider range of flavours. The company plans to refine its local portfolio through consumer feedback and market experience.

Kinza sees significant but distinct opportunities in both Malaysia and Indonesia, with its approach tailored to the structure, consumers and channels of each market.

In Malaysia, Kinza’s approach will focus on partnerships across retail chains, convenience stores, foodservice and e-commerce, with a product offering shaped by local preferences, including reduced- and zero-sugar choices.

In Indonesia, Kinza’s approach will focus on product taste, affordability and distribution across channels suited to local purchasing habits, including retail chains, independent stores, foodservice and e-commerce.

Kinza’s participation at MIHAS 2026 will therefore focus strongly on identifying partners with proven execution capabilities, market knowledge and the infrastructure necessary to build sustainable national distribution.

“Our objective is not simply to enter as many markets as possible,” Okrin added. “We want to establish the right partnerships, understand the local consumer and build the distribution and manufacturing foundations necessary for long-term growth. We believe a Saudi brand can compete successfully on the international stage, but ultimately consumers must choose Kinza because they enjoy the product, identify with the brand and can find it wherever they want to buy it.”

Kinza sees Malaysia and Indonesia as potential foundations for wider expansion across Southeast Asia. Beyond these two markets, the company also plans to explore additional Southeast Asian countries as its regional presence develops. Over time, successful local partnerships could provide manufacturing, distribution and supply-chain capabilities supporting neighbouring markets.

Over the coming years, Kinza aims to build meaningful scale in Southeast Asia and establish the region as an important pillar of its international business. Its approach centres on strong manufacturing and distribution partnerships, a multichannel presence and growth shaped by local consumer demand.

The company is also pursuing growth opportunities across other parts of Asia, including South and Central Asia, as part of its broader international expansion strategy.

Through its participation at MIHAS 2026, Kinza aims to strengthen commercial relationships across the region and demonstrate the growing international potential of Saudi consumer brands.

Visitors to MIHAS 2026 can meet the Kinza team at Booth F01 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, from 23 to 26 September, where the company will host tasting sessions and invite visitors to share their views on the flavours and formats Kinza should develop for Southeast Asia. Prospective manufacturing, distribution, retail and foodservice partners are welcome; commercial discussions will be held privately in the booth’s partner area. For partnership enquiries, visit Kinzabev.com.