Observing the meticulously designed scale models by JRK Group at its headquarters in Cheras, Kuala Lumpur, it is clear that the developer places good emphasis on quality.

Formed in 2014, JRK Group specialises in property development, piling works, sub-structure, high-rise buildings and infrastructure works. The group has a few projects under its belt, from small- to large-scale developments.

“Our vision is to provide our customers with the highest level of product quality and services at competitive market prices, in a timely manner,” remarks JRK Group’s managing director Dato’ Sri Jerry Kwan as he settles into his seat in his office.

“It has always been our goal to venture into property development. My background has always been construction [having been a subcontractor since 2004], and my approach is rather hands-on, and we have experienced staff here at JRK — our sales and marketing, projects, accounts and finance teams. So, we hope our knowledge, expertise and quality are reflected across our projects.”

The company’s notable projects include JRK Senesta in Semenyih, JRK Convena in Bukit Jalil and JRK Delta in PJ South. Its upcoming projects are JRK Celestia in Puchong and JRK Elysia in Damansara. Most of the projects were launched during the pandemic in 2020 and 2021, and have mostly been taken up.

“During the pandemic stage, we utilised online platforms to promote our products,” notes Kwan. “But I believe the most important thing is our quality, location, competitive prices, design and concept.”

JRK Group has a total of six land banks with a collective acreage of 14.8 acres and a total gross development value (GDV) of RM826 million.

“We are currently on the lookout for more opportunities and land banks in the Klang Valley. Ultimately, we aim to get the company listed by 2024, and to build and sell one million homes,” says Kwan.

Despite the current market challenges, JRK Group will proceed with introducing its latest offerings. Kwan says: “We intend to roll out our current projects in 4Q2022 and the coming FY2023. Our strategy has always been to be selective in the location of our products.

“Owing to our selective nature [of locations], we are confident that our projects will appreciate in the long term.”

In terms of strengthening the group’s position in the market, JRK Group plans to enhance its presence through branding. “We would like for JRK Group to be a household name, and we are working very hard towards this,” says Kwan.

JRK Group’s target audience is a good mix of owner-occupiers and investors, as well as first-time homebuyers. “They are mostly in the middle- to upper-middle-income groups, and they come from nearby catchments of the developments we have launched so far,” he says.

In terms of concept, the group’s projects will exude a contemporary feel. “We design our projects to be modern, yet timeless,” notes Kwan. “Our layouts are practical and functional.”

Situated on a 1.82-acre parcel in Semenyih, JRK Senesta was launched in 3Q2020 and is fully sold. It is the group’s maiden project and has a GDV of about RM36 million. “JRK Senesta is a freehold, low-density development comprising 110 apartments catering for young couples and families,” says Kwan.

Each unit comes with a balcony and sizes of 988 to 1,240 sq ft. They also have a yard and two car parking bays, with facilities such as a swimming pool, badminton court and children’s playground. “JRK Senesta is located near EcoHill Walk, with access to highways such as the Kajang Dispersal Link Expressway (SILK), Kajang-Seremban Highway (LEKAS), East Klang Valley Expressway (EKVE) and Kajang bypass.

The group launched JRK Convena in Bukit Jalil in 2Q2021 and current sales already see a take-up rate of 80%. The transit-oriented development (TOD) is located about 250m walking distance of Muhibbah LRT station. “This development is freehold and low-density, with only 332 units, or 13 units per floor. There are two facilities floors: Level 9 and a sky podium with more than 25 exclusive facilities,” says Kwan.

Ranging from 735 to 1,050 sq ft, the units will also be furnished with full glass panels in the living and master bedroom for better natural lighting. “The layouts of the units at JRK Convena are thoughtful, practical and functional,” he adds. Due to be completed in 4Q2024, JRK Convena is near amenities such as Pavilion Bukit Jalil, which is located just 2.4km away, Aurora Place and Giant Supermarket, Bukit Jalil Golf Course, a recreational park and more.

One of the group’s anticipated projects is JRK Delta at PJ South, which was launched in 4Q2021 and is fully sold. With a GDV of about RM140 million, JRK Delta is the group’s iconic commercial hub situated in the golden triangle of southern Petaling Jaya, comprising Subang Jaya, Petaling Jaya and Puchong. “We have secured quite a few well-known purchasers for this project,” says Kwan.

“We aim to relocate the commercial activities here from the old shop lots [in the area]. There are 70 units of two- and three-storey shop offices, ranging from 1,087 to 8,151 sq ft, with private lifts and 24-hour security. The units will also have a 15ft ceiling and be surrounded by pedestrian and bicycle lanes.”

Plaza JRK Delta, a 7-storey plaza with a 3-storey basement parking, is expected to be launched by 2023. The development has easy access to the New Pantai Expressway (NPE) and Shah Alam Expressway (KESAS), Kwan adds.

An anticipated project is JRK Elysia in Damansara, the group’s luxurious condominium with a GDV of about RM230 million. Set to be launched next year, JRK Elysia is surrounded by greenery, placing emphasis on a healthier lifestyle and is targeting retirees.

Meanwhile, the upcoming JRK Celestia condominium in Puchong comprises 220 units tailored and designed for upgraders from the surrounding areas and young families. Each of the units will come with two car parking bays, with amenities such as a laundromat, childcare centre and multipurpose hall.

Kwan says the group plans to diversify its product type. “We are exploring township and industrial developments and may venture into that segment, as it is booming. There are plenty of opportunities in terms of the typography of industrial spaces; they require proper storage and [workflow],” he concludes.