Saturday 02 Mar 2024
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CGI - Aerial view of White City regeneration

A collection of 4 architecturally unique buildings inspired by glazed vases in elegant colours. Suites, one, two and three bedroom apartments are connected to the Water Gardens landscape and higher floors benefit from city views. Located in West London, White City Living is part of the White City £8 billion regeneration of which 40% has been complete.

This opportunity area has since created over 20,000 jobs across the past 5 years, building a community of a diverse mix of businesses to the expanding London capital.

White City is now home to tech, entertainment, education, culture and commerce industries, with prestigious neighbours:

  • Television Centre - Home to home to Publicis Media, PVH Corp. (Calvin Klein and Tommy Hilfiger), as well as BBC Studios, with a £500m second phase due for completion in 2026.
  • White City Place - A collection of six commercial buildings dedicated to Creative Media & Publication (MediaWorks and WestWorks), the BBC and ITV's offices can be found here, as well as Net-a-Porter, L'Oréal, MapleTree and many others.
  • New Imperial College White City campus - Consistently being ranked as one of the world's best universities, the new 23-acres, £3bn White City Campus, will host post graduate programs and providing new infrastructure for research, academics and businesses to develop in areas of quantum engineering, clean energy, machine learning and medicine. The campus also houses Scale Space, the UK's first-ever community created specifically to help innovative companies accelerate growth, with over 200,000sqft of flexible workspaces for businesses and scale ups.
  • Royal College of Art - The only entirely postgraduate art and design university in the UK with students from over 60 countries
  • Westfield London - Europe's largest mall with over 300 stores (including a Luxury Village of the world's finest brands), 60 restaurants & bars, and 20 cinema screens with 2.6m sq ft of retail space and further phase 3 expansion
  • White City Living - A brand new lifestyle residential development at the heart of the regeneration providing 8 acres of green space.

ITV moved all 2,000 of their London-based staff from Holborn to White City Place in May 2022, with Calvin Klein and Tommy Hilfiger moving in shortly after in June. Growing biotech company Avacta Therapeutics HQ also moved in to the White City Innovation District recently in October.

These companies join the likes of Airbus, Orca Computing and Publicis Group, amongst over 100 organizations in breakthrough industries, innovative public services and ground-breaking scientific research to form the White City Innovation District community.

Connections into the West End and the city

White City Living has two Zone 2 Underground stations at the development entrance - Wood Lane (on the Hammersmith & City and Circle lines) and White City (on the Central Line). Less than a mile away is the Shepherd's Bush station, which is also a Central line service as well as an Overground and National Rail service.

With excellent transport connections you can reach the West End in 15 minutes and Bond Street in 12 minutes*. With direct access to London's tech, commercial and financial hotspots like King's Cross, Victoria or Bank, as well as King's College and UOL via the Underground.

An education hotspot

With Imperial College London's new £3billion campus next door, the Cascades are located within 30-minutes of four of London's top five universities including University College London and London School of Economics, whilst the prestigious Notting Hill Prep School and St Paul's Girls School located close-by.

White City Living

Located moments from Holland Park, Notting Hill and Kensington, White City Living consists of more than 2,500 new homes, 39,000 sq ft Home Club for residents, alongside some 60,000sqft of mixed-use commercial space and eight acres of open green landscaping, including a new five-acre public park, water features and gardens.

A lifestyle club like no other

With more than 30 facilities and amenities the Home Club is an extension of your home. Residents of the Cascades will have access to White City Living's range of first-class facilities. This includes The Water Garden Lounge at the bottom of Cascade two, the perfect place to work, relax or socialise at the water's edge. Additional facilities within White City Living include the Beach Club with a rooftop pool, terrace, roof garden, indoor and outdoor lounge and bars. Three individually designed private residents' lounges, 24 hour concierges, indoor swimming pool with adjoining sun terrace, fully equipped gym with four personal training rooms, 3 cinemas, private dining room, games room, relaxation area with yoga studios, relaxation rooms and spa. All this for residents only as part of the Home Club with a service charge of £5.50 per sq ft annually.

CGI / Actual Images - Exclusive residents'-only facilities

Welcome to the Cascades

CGI - Cascades One at White City Living

First exclusive launch in Malaysia this November'22, The Cascade buildings sit in a tranquil part of White City Living within the oriental water gardens. Connected by Japanese bridges spanning across reflecting pools and cascading waterfalls. This is a place of calm, with traditional oriental trees and plants, surrounded by 150m of water. The first building to be released to the market is Cascades One. There are three superb collections of apartments within the Cascade Collection, the Reflection Collection and the Skyline Collection, each offering a different perspective of life at the Cascades.

Clockwise: CGI - City views, Water Gardens, Connection to Westfield Boulevard, Restaurant and terrace.

At the base of Cascades One is a restaurant and terrace overlooking the lively cascade waterfall**. Opposite are walkways through the arches to the new Westfield boulevard giving you access to a variety of shops, restaurants and offices. Cross an oriental bridge and enter the tranquil Water Garden Lounge. The perfect place to work and meet during the day, or relax in the evening and socialise with friends at the water's edge. The Water Garden Lounge is part of the 39,000sqft of residents' facilities at White City Living.

High Specification Interiors

All apartments are fully fitted with integrated Miele electrical appliances with kitchen featuring stone worktops and splashback, matching with earthy and neutral colours that look modern and luxurious. Apartments include engineered timber flooring with underfloor heating and comfort cooling. All rooms are fitted with built-in wardrobes and black-out blinds for convenience and privacy.

The apartments include spacious balconies, some with sweeping views of the city or gardens.

CGI - Apartment interior.

For investors, entry price starts from £615,000 and for those considering a second home in London, 2 bed 2 bath apartments starts from £985,000. Malaysian investors now have an opportunity to invest in White City Living which is next door to one of the UK's Top 10 Universities - Imperial College London, to earn rental income in GBP and capital growth when the regeneration fully develops.

Strong rental demand from executives and mature students, yielding around 4% . Easy to own a unit with 20% staged payment across 12 months with 80% balance payable at completion in Q1 2024.

London has always been a popular choice for international students and talents. Rents remain vibrant in the city due to strong demand. With the new graduates' visa, students can stay on for a further 2 years after graduation to look for employment, whilst London looks to retain talent, it has also created a shortage of homes to live in as they remain in the city.

Our offices across London have reported extremely high tenancy renewal rates at over 80%, therefore making London properties one of the most resilient investment you can invest in.

Financing and after-sales services

For those interested, we can arrange for both UK or Malaysian-based lenders to advise on individual credit assessment and foreign lending criteria.

Benham & Reeves are a London-based property company with more than 60 years' experience, providing advisory and full after-sales services for your London properties, from furnishing to lettings, property management, taxation and valuation. We have in-house consultants who to assist and guide first-time buyers and investors who are looking to begin or expand their London property portfolio.

Benham & Reeves are located on-site the White City Living development providing lettings & management services after property completion.

Cornerstone Xstate and Benham & Reeves will be launching the Cascades on the 26th and 27th November (Saturday & Sunday) at The EQ Hotel Kuala Lumpur, Level 3, Cluster 2 room from 11am to 6pm. First three buyers are eligible to additional incentives only at launch.

Please contact Melvin (PEA 2346) at 012-228 6478 or Michelle (PEA 2347) at 013-388 6813 to make an appointment, register attendance or log on to for more information.

Cornerstone Xstate S/B. 1289663-A | A-5-10 & A-15-11 Block A, Ativo Plaza, No.1 Jalan PJU 9/1, Damansara Avenue, Bandar Sri Damansara, 522000 KL. T 03 6261 7238. Benham & Reeves | A-1-10 Plaza Damas 3, Block A Jalan Sri Hartamas, 50480 KL.
LPEPH/FE/055/2022 (KL).

*Journey times taken from
**Please speak to sales consultant for more details. Use subject to final tenant.
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