KUALA LUMPUR, 6 JANUARY 2025 – Over the years HSBC has continued its tradition of giving its customers uniquely designed ‘lai-see’ (利是) or ‘hong-bao’ (红包) packets, that is much sought-after during Chinese New Year as a symbol of good fortune and well-being for generations of families. This year is no different as HSBC continues its much-loved tradition, and in addition to this HSBC Malaysia has also designed specially curated Prosperity Rice and Prosperity Water for its HSBC Premier customers to usher in the year of the Snake with great fortune.
Linda Yip, Country Head of Wealth and Personal Banking, HSBC Malaysia, emphasised, “At HSBC, we are committed to putting our customers at the heart of everything we do. This Chinese New Year, we are building on meaningful traditions with our valued HSBC Premier customers for them to share with their family during the celebration. The Prosperity Rice and Prosperity Water embodies continued prosperity, happiness, and good fortune throughout the year and for generations to come. This is one of our many ways to thank our customers who have placed their trust in us and we look forward to supporting their journey towards continued prosperity,” said Yip.
In Chinese tradition, rice and water are powerful symbols of abundance and well-being. Rice represents wealth, growth, and good fortune, while water symbolises positive energy, nurtures wealth, and ensures harmony and continuity. These elements deeply resonate with HSBC’s Chinese name, Way Foong. “Way” (汇) signifies the flow of water, symbolising the accumulation of wealth and vitality, while "Foong" (丰) refers to the harvest of the finest crops, representing health, prosperity, and success in all areas of life. Together, Prosperity Rice and Prosperity Water embody the spirit of Way Foong, reflecting HSBC Malaysia’s heartfelt wishes for health, success, and enduring prosperity for its valued customers.
In conjunction with the celebration of the Chinese New Year, HSBC Malaysia is running a series of campaigns exclusively for HSBC Premier and HSBC Premier Elite customers where they get rewarded with special rates and gifts ranging from Bose speakers to Apple gadgets gift vouchers when they subscribe to deposits, mortgage or wealth management solutions with HSBC. More details available at HSBC’s official website.
About HSBC Malaysia
HSBC’s presence in Malaysia dates back to 1884 when the Hong Kong and Shanghai Banking Corporation Limited established its first office in the country on the island of Penang, with the permission to issue currency notes. HSBC Bank Malaysia Berhad was locally incorporated in 1984 and is a wholly-owned subsidiary of The Hongkong and Shanghai Banking Corporation Limited, founding member of the HSBC Group. In 2007, HSBC Bank Malaysia was the first foreign bank to be awarded an Islamic banking subsidiary licence in Malaysia, namely HSBC Amanah Malaysia Berhad. HSBC Malaysia offers a comprehensive range of banking and financial services including Islamic financial solutions. HSBC Malaysia has also led innovation in Malaysia by introducing Malaysia’s first ATM and Electronic Touch Banking in the early 1980s. Today, HSBC Malaysia has launched innovative solutions such as HSBCnet for secure banking for businesses, Trade Transaction Tracker and Facial Recognition on supported mobile phones.