Prepare to be enchanted as Damiani, the illustrious Italian jewellery Maison, graces Malaysia with another jewel in its crown. Proudly presented exclusively by SUEN, it brings a symphony of elegance and timeless beauty to discerning jewellery enthusiasts.

In the grand tapestry of global elegance, Damiani's presence unfurls like a beacon of Italian excellence, gracing key major cities with its exquisite jewels. From the romantic streets of Milan to the enchanting avenues of Paris, Damiani has woven its heritage through iconic locations, becoming a celebrated name in the realm of luxury jewellery.

And now, the grandeur of Damiani finds a new canvas in Kuala Lumpur. As Damiani opens its doors at SEIBU, The Exchange TRX, it unfurls a significant chapter in the brand's global journey. The illustrious Maison, renowned for passion and unparalleled craftsmanship, brings forth a symphony of elegance to the heart of Malaysia, joining the ranks of the world's most prestigious cities. This unveiling at SEIBU, The Exchange TRX, not only marks a homecoming but also signifies Damiani's steadfast commitment to rekindle its radiance in the Malaysian market.

Step into the world of Italian excellence, where Damiani, founded in Valenza in 1924, emerges as a symbol of passion and unparalleled craftsmanship. Each Damiani jewel, a masterpiece born of meticulous handcrafting in Italy, embodies exclusive designs, impeccable attention to detail, and the use of the finest gems. The legacy of the founder, Enrico Damiani, carried forth by his grandchildren Guido, Silvia, and Giorgio, resonates through the generations, managing the company with a commitment to artistry.

Internationally acclaimed, Damiani proudly holds the distinction of being a recipient of 18 Diamonds International Awards, an esteemed recognition that underscores its unwavering commitment to excellence in all aspects of Italian craftsmanship, style, and design. The Diamonds International Awards, often regarded as the Oscars of the jewellery industry, are a prestigious mark of distinction presented to brands that demonstrate exceptional artistry and innovation in the world of luxury jewellery. This accolade positions Damiani at the pinnacle of the industry, setting it apart as a true master in the creation of exquisite, award-winning pieces.

Notably, Damiani's accolades extend beyond the realms of the industry, as it has been embraced by luminaries such as Tilda Swinton, Jennifer Aniston, and Gwyneth Paltrow. These iconic figures, known for their discerning taste and appreciation for the finer things in life, have chosen Damiani as their jeweller of choice. This endorsement speaks volumes about Damiani's ability to capture the hearts and adorn the wrists, necks, and fingers of those who truly understand and value the timeless allure of exquisite craftsmanship and unparalleled beauty.

Within each Damiani jewel lies a narrative—a timeless story woven with craftsmanship, passion, and the essence of Italian excellence. These collections transcend mere adornments; they are tales of artistry, tradition, and the continuous evolution of generations.

From the timeless elegance of Belle Époque blooms the enchanting Belle Époque Reel. This collection embraces contemporary visual creativity with rings and necklaces adorned in white, yellow, and rose gold, enriched with pure diamonds. A central mechanism, when caressed, gracefully rotates like a Reel, creating circles and rectangles—a symbolic representation of ongoing progress. A perfect match for trendsetters embracing a dynamic style.

Margherita whispers a tribute to the stylish Margherita of Savoy. Handmade floral elements delicately adorn rings, earrings, bracelets, and necklaces—a bridge between tradition and modernity. Linear and geometric design dances with carefully selected gems, creating a timeless allure reminiscent of a delicate bloom.

Celebrating the essence of womanhood and International Women's Day, the Mimosa collection unfolds as a magnificent mosaic of the purest stones. From rings to bracelets, earrings, necklaces, and watches, each jewel is a floral work of art—a meticulous arrangement of stones creating a precious sense of "apparent chaos." From chaos blooms meticulous order, and each creation in this collection evokes magnificent lightness and elegance.

The D.Icon collection unfolds as the latest evolution of the goldsmith's art, introducing Hi-Tech ceramic to traditional processes. Full circular shapes, accentuated by beautifully rounded cross-sections, evoke the essence of Damiani, Donna, and Diamante. Gold embellishes the ceramic, and diamonds add a brilliant and exclusive finish to the ring. D.Icon is a garden of uniqueness, a cult collection for glamour lovers, modern women, trendsetters, and Millennials worldwide.