Asiabina Group has been a major force behind Perak’s economic growth, spearheading progress across the state through bold vision, strategic innovation and sustainable impact, most notably in the remarkable evolution of the Kerian District.

Founded in 1988 by group managing director Dato’ Yong Chai Seng, Asiabina has grown from a humble developer into a cornerstone of Perak’s modern landscape. From its first project of 20 terraced homes in Bagan Serai to the master-planned township Taman Kerian Putra, Asiabina continues to reinforce its position as a trusted and progressive developer in the state.

Touted as the “new mini Putrajaya”, Taman Kerian Putra spans 144.73 acres and comprises 1,389 residential and 115 commercial units. Implemented in two phases, 828 homes were successfully delivered between 2021 and 2024, while 561 additional units are under way for 2024 to 2027, with about 700 more in the pipeline.

The Kerian Putra Commercial Area features modern two-storey shopoffices with a built-up area of 2,647 sq ft and a land area of 1,400 sq ft, priced from RM798,800. Strong demand has left only 27 units available. Adding to its strategic advantage, the area will soon be complemented by the Kerian District Administrative Complex, scheduled for completion in 2026, which will house the regional land office.

Designed to meet the needs of modern living, the homes are perfect for first-time homebuyers, families and those upgrading from nearby towns. At the same time, entrepreneurs, small business owners and real estate investors will appreciate the commercial units as prime opportunities for business growth and long-term returns.

With the Kerian District stepping into the national spotlight as a key economic gateway within the Northern Corridor Economic Region (NCER), Asiabina is playing a critical, ground-level role in shaping its growth and long-term success. Located in the “golden triangle” — the meeting point of Penang, Kedah and Perak — Taman Kerian Putra is a fully integrated ecosystem designed to harmonise living, working and business within one connected environment, truly embodying the essence of its “Live, Work and Prosper” philosophy.

The township continues to deliver reliable and high-quality housing solutions for the local workforce while fostering commercial vibrancy. Asiabina is embarking on a new co-development of semi-detached factories and industrial land, strategically extending towards the Kerian Integrated Green Industrial Park (KIGIP) to position the area as a critical hub for sustainable industrial activity and future-ready investments. As the private sector anchor of Kerian’s transformation, Asiabina continues to drive forward initiatives that make growth both robust and sustainable through to 2030 and beyond.

“As a Perakian, I’m very pleased to have been able to contribute towards the development of the state. Kerian district, in particular, which is where I spent my formative years, has transformed into a lively and liveable place, and I am proud to be able to play a part in this,” says Yong.

With more than 15,000 homes and commercial spaces delivered since its inception, Asiabina is now making its mark in Kuala Lumpur with its flagship development, One Seputeh. Poised to become one of the city’s most strategic freehold residences, this 50-storey skyscraper seamlessly blends the tranquillity of nature with the vibrant rhythm of urban living, redefining luxury living in Seputeh.

With a gross development value (GDV) of RM342 million, One Seputeh is a low-density development comprising only 383 exclusive serviced apartments. Designed to suit diverse lifestyle needs, it offers a range of layouts of two- to four-bedroom units, with built-up areas of 657 sq ft to 1,611 sq ft. Priced between RM699,000 and RM1.929 million, each residence will be equipped with modern conveniences and quality finishes, including built-in kitchen cabinets with hood and hob, air-conditioning units in the living room and bedrooms, a centralised water heater system, as well as a vanity top with mirror and shower screen in all bathrooms.

Residents can enjoy extensive facilities designed for comfort, wellness and leisure, including an infinity pool, Zen garden, sky gym, sky lounge, games lounge, co-working space, yoga room and Jacuzzi, as well as a children’s area and many more amenities thoughtfully planned for a balanced lifestyle.

In line with its sustainability commitment, One Seputeh is equipped with EV charging points, solar panels and a rainwater harvesting system for landscape irrigation, along with vertical and horizontal shading fins and other eco-conscious features that enhance energy efficiency and environmental performance.

Strategically located within 5km of Bangsar, KL Sentral, Mid Valley and Merdeka 118, One Seputeh offers unrivalled connectivity. The development is surrounded by schools, places of worship, retail and lifestyle amenities, and is well served by public transport, including the Tun Sambanthan Monorail Station and Abdullah Hukum LRT Station, as well as primary road networks such as Jalan Syed Putra and the Federal Highway.

Over the years, Asiabina has expanded its portfolio into six core pillars — residential and commercial property development; solar energy ventures; durian plantations; memorial park development and management; industrial park development; and property investments spanning malls and hotels.

With Perak remaining the core engine of growth, Asiabina aspires to shape the state into a self-sustaining ecosystem where residents can live, work and enjoy fulfilling lifestyles within their own communities. Historically one of Malaysia’s less developed states, Perak is rich in talent, resources and potential, and Asiabina is committed to unlocking that promise from within.

“We have been working closely with key stakeholders to make Kerian a vibrant place with good job opportunities and more modern amenities and conveniences,” says executive director Jing Ting.

Asiabina currently employs more than 200 team members, most of whom are Perakians, reflecting its deep local roots and belief in nurturing homegrown capabilities. Internally, the company’s focus is on building resilient systems, learning from challenges, and offering products and developments that proudly carry the Asiabina name.