KUALA LUMPUR (March 23): Business news portal theedgemarkets.com has been rated among top 30 Malaysian media sites by content discovery and native advertising platform Dable.

In its “Malaysia Digital Media Report 2022” released on Wednesday (March 23), the firm listed an overview of the Top 30 media sites and top media groups in Malaysia with data sourced from Similarweb (a digital intelligence provider) and an in-depth profile of Dable Malaysia’s reader inventory.

Dable is currently partnered with over 75 premium media sites in Malaysia.

In a statement, Dable said Malaysia’s Top 30 media list includes theedgemarkets.com, Utusan Malaysia, New Straits Times, Sinar Harian, and China Press of which were sorted into the following languages: Malay (14), English (11), and Chinese (5).

In terms of the media category for the Top 30 media, the majority belonged to General News (67%) while the remaining fell under Lifestyle (33%).

The report also showed media that belong to mega media groups such as Rev Media Group — one of the main digital publishers in Malaysia; followed by Media Chinese International (MCIL) — the biggest Chinese language media group; and Kumpulan Karangkraft — the biggest Malay media group and more.

The highlight of the report is the first-ever showcase of Dable’s Malaysian audience profile.

Dable analyses over 28 billion user data logs across Asia every month.

Earlier this year, it analysed Dable’s Malaysia-generated data and found many interesting insights.

By analysing its inventory, Dable concluded that the Malay media contributed to 54% of the overall pageviews in December 2021.

Dable has the most diverse media network in Malaysia, supporting publishers in Malay, Chinese, and English.

Furthermore, Dable’s inventory spans a diverse range of categories including General Industry News, Lifestyle and Entertainment, Fashion and Luxury, Tech and Gaming, Food and Beverage, Education, Sports, and Automotive.

Dable chief global officer Sewon Yoon said the firm has grown steadily over the last two years despite the many challenges.

“We are proud to serve over 75 media sites in Malaysia and we hope that the data shared in this report will help our clients with insights to discover new customers,” he said.