This article first appeared in The Edge Financial Daily, on January 7, 2016.

Since its inception in 1893, British menswear label dunhill has stayed true to the original vision of its founder Alfred Dunhill by producing innovative products associated with exceptional quality. Inspired by this accomplishment, the brand’s spring/summer 2016 campaign pays homage to the true dunhill gentleman in London with images that highlight British masculine elegance. 

The advertising campaign features five images captured by acclaimed photographer Peter Lindbergh, and encapsulates the values and heritage of dunhill as the quintessentially London luxury brand. Shot against the historic backdrop of Eaton Square in the affluent district of Belgravia in London, the campaign brings together understated elegance alongside some of the city’s finest architecture. The nod to its English heritage gives the campaign a strong sense of nostalgia. 

The campaign highlights how the archetype dunhill man adds certain idiosyncratic twists to his suits by accentuating certain details — patterns on his tie and pocket square, the shine of his shoes and the cut of his blazer — all of which add a certain high-brow appeal. 

Alongside the formal wear, the campaign video also pays attention to weekend dressing. Over the weekend, the dunhill man in his relaxed gear does “casual wear” by dressing up in an effortlessly cool jacket and sporty eyewear as he flees the city for the country in an Aston Martin DB4. The vintage sports car is a nod to the brand’s rich motoring heritage, while the sunglasses are a way of introducing a new range of eyewear for spring. 

The spring/summer 2016 advertising campaign launched globally earlier this week, and a behind-the-scenes video of the shoot can be viewed on www.youtube.com/use/alfreddunhill.