Monday 22 Apr 2024
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KUALA LUMPUR (Oct 11): Sime Darby Property Bhd (SDP) announced a collaboration with BoomGrow Productions Sdn Bhd to introduce its first urban farm in Serenia City on Oct 7. 

The initiative is part of the property developer’s “The Greener Good” sustainable farming initiative, which aims to shape resilient and healthy communities by making safe and sustainable produce accessible for its residents. 

SDP chief executive officer (property development) Mohd Sohimin Mohd Alayedin said that the collaboration supports the company’s 2030 sustainability goals to achieve a minimum of one urban farm in each of its townships by 2030. 

Mohd Sohimin said: “As a pioneering property developer, we aspire to develop townships which are people-centric and environmentally conscious. This means aligning the same set of values, goals, and objectives between our people to achieve a shared purpose, which is to be a value multiplier for people, businesses, economies, and the planet.”  

He added: “We believe that by multiplying the value of our products and services, SDP will be able to fully harness its potential in delivering the best possible results to our customers and stakeholders, with quality, safety and sustainability at the forefront of the results.” 

The collaboration with BoomGrow, a leading tech farming company, will develop the pilot urban farm located at the Serenia City Sales Gallery by utilising precision farming methods such as “machine farm” technology to produce safe and nutritious vegetables for the communities within and around the township. 

BoomGrow CEO Murali Krishnamurthy said: “Seeing our machine farm in action in Serenia City really marks an important milestone for BoomGrow, as this will be the first project where we bring our tech straight to the heart of where people live and raise their families. The holistic benefit of this project expands to not only reducing environmental harm, but also increasing the health and well-being of our consumers.

“Traditionally, access to clean and pesticide-free produce is challenging and, needless to say, expensive. But now, this collaboration between our technology and responsible property developers such as Sime Darby Property can help move the needle on food sustainability and enhance our food supply chain. I am excited to see how the residents here would interact with our machine farm and the pesticide-free produce that comes from it," he added.

The 2,370-acre (959.1-hectare) Serenia City is designed to be a self-sustaining township, where residents are able to adopt home-farming within the vicinity of their own homes. It has currently progressed into a beautiful township with a near-complete 32-acre Central Park, which features a FIFA-certified football field, rainwater harvesting amphitheatre and other attractive landmarks. 

Strategically located near the Kuala Lumpur International Airports, Serenia City has welcomed over 900 residents to their new homes, and will hold an estimated population of 60,000 residents upon completion. Upcoming launches include Serenia City’s first semi-detached homes Serenia Aqila, and the final industrial precinct. 

Edited ByErlynda Jacqui Chan
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