This article first appeared in The Edge Financial Daily on August 5, 2019 - August 11, 2019

KUALA LUMPUR: Sime Darby Property Bhd, the country’s largest property developer by land bank, saw 72% of the 24 semi-detached homes on offer at its Laman Lakeside development in Bandar Bukit Raja, Klang, Selangor taken up when it was unveiled to the public in the previous weekend.

Laman Lakeside is part of the group’s Spotlight 8 campaign and the second residential product launched in July within the Bandar Bukit Raja township, after the Kyra two-storey link homes that were launched on July 13.

Kyra has achieved a take-up rate of 86% to date, said Sime Darby Property.

“Spotlight 8 offers customers the opportunity to purchase Sime Darby Property’s range of properties via the weekend superdeals and new launches across all our townships in the Klang Valley, Negeri Sembilan and Johor,” the group said in a statement last Friday.

Spotlight 8 runs from July 13 to Sept 29, with weekend superdeals and new launches happening every weekend throughout the campaign period.

Laman Lakeside features 24 units of freehold 40ft by 80ft and 40ft by 90ft homes located along a waterfront, with a built-up area from 3,106 sq ft. The units start from RM1.5 million.

“Launching a property with a price tag starting from RM1.5 million is a bold move, especially for Bandar Bukit Raja which is known for its affordable to mid-range priced products,” said Sime Darby Property general manager Mohd Idris Abdullah in the statement.

“But response we received shows that demand exists for luxury homes at the township. We know that this is due to the exceptional living experience offered by Bandar Bukit Raja and its connectivity to key locations around the Klang Valley. The addition of Laman Lakeside is to diversify our offerings at Bandar Bukit Raja, fulfilling the various demands of the property market,” he added.

Sime Darby Property has 20,374 acres (8,245.1ha) of remaining developable land. It has to date built 23 townships/developments that encompass assets and operations across the Asia-Pacific region and the UK.