This article first appeared in The Edge Financial Daily, on April 25, 2016.

A home away from home — that is the sentiment that Swiss watchmaker Audemars Piguet wanted to create in its newly renovated boutique in Kuala Lumpur, which occupies a handsome corner on the Adorn floor of Starhill Gallery.  

The rejuvenated boutique will showcase the original Audemars Piguet concept design capturing over 140 years of the brand’s history: origins, artistry and extraordinary relationships. The blend of wood, metal and idyllic landscapes of Le Brassus transports clients to the Vallée de Joux in Switzerland, birthplace of Audemars Piguet.

The boutique is divided into two spaces: The Manufacture includes detailed product displays and a watchmaker corner, while The House incorporates a full-service bar and lounge that invites clients to relax with an espresso or a flute of champagne, offering a welcoming and personal customer service experience.

Emblematic timepieces as well as pieces from the brand’s new collection will be showcased in various spaces within the boutique for watch enthusiasts and collectors to enjoy in Audemars Piguet’s home away from home.

Situated along Bukit Bintang in the heart of Kuala Lumpur, the 146-sq m boutique is located among international luxury labels and exclusive retailers. An icon of luxury in the city, Starhill Gallery is one of Asia’s most beautiful shopping malls with a distinctive avant-garde façade featuring alternating angular stone and glass panels. It seamlessly integrates two world-class hotels along with other top luxury, fashion and lifestyle brands, providing a holistic shopping experience for locals and foreigners alike.