KUALA LUMPUR (Oct 26): PUC Bhd gained as much as two sen or 11% on a proposed collaboration, under which the company will gain the exclusive right to sell Cloudbreakr digital advertisement placement solutions across Malaysia, Indonesia and Singapore.
At 10:21am, PUC shares rose 0.5 sen to 18 sen with some 124 million shares traded. PUC was the most-active counter on Bursa Malaysia.
At 18 sen, PUC has a market capitalisation of RM221.4 million. The stock pared gains after rising to its highest so far today at 19.5 sen.
Yesterday, PUC said its wholly-owned subsidiary Founder Qube Sdn Bhd (FQ) and Hong Kong-based Advwhere Ltd signed a memorandum of understanding (MoU) for the planned appointment of FQ as Advwhere's "exclusive business partner" for the sale of Cloudbreakr digital advertisement placement solutions.
PUC said: "The MoU is not a formal undertaking as the definitive arrangement and terms remain to be mutually agreed and to be set out in the definitive collaboration agreement. The exclusive collaboration will enable FQ, Cloudbreakr and the brands and marketers to gain further business reach and international market presence as a whole."