KUALA LUMPUR (July 8): Prudential Assurance Malaysia Bhd (PAMB) announced the appointment of Lim Eng Seong as chief executive officer (CEO) of the insurer’s life insurance business in Malaysia effective July 1.

In a statement today, PAMB said Lim has more than 25 years of combined experience in the banking and fast-moving consumer goods (FMCG) industry, having previously held the positions of deputy CEO of HSBC Malaysia and executive director of HSBC Amanah Takaful.

“With effect from July 1, 2021, Eng Seong will be responsible for driving Prudential’s life business in Malaysia and accelerating its digital transformation to bring health and wellness solutions to more people in the country. Eng Seong succeeds Gan Leong Hin, who was PAMB’s CEO for the last six years,” it added.

On the reporting line, Lim reports to Nic Nicandrou, chief executive of Prudential Corporation Asia (PCA) and a member of the PCA Executive Committee.

Nicandrou said Lim brings with him invaluable market insights and a wealth of experience in financial service to PAMB.

“His appointment reflects our commitment to accelerate growth in Malaysia where we have a leading life insurance business... I am confident that under his leadership, our business in Malaysia will emerge stronger and attain even greater success in the coming years,” he added in the statement.

Lim said: “I am honoured to have the opportunity to lead this exceptional company. Prudential is a trusted brand in the country with close to 100 years of serving the evolving needs of Malaysians. I look forward to joining my colleagues to help the people in Malaysia get the most out of life by giving them the solutions they need to become healthier and wealthier.”