KUALA LUMPUR (June 1): Proton Holdings Bhd has appointed Roslan Abdullah as vice president, sales and marketing as well as chief executive officer (CEO) of Proton Edar Sdn Bhd effective today.

Proton Edar is a wholly-owned subsidiary of Proton involved in distribution of Proton cars and providing sales and aftersales services to customers.

In a statement, Proton said Roslan has close to three decades of experience in the automotive sector.

“His stint in the industry covered finance, operations and sales roles. Prior to his move to Proton, the finance and accountancy degree holder from the University of Brighton, the United Kingdom oversaw the operations of DRB-Hicom Defence Technologies Sdn Bhd.”

His appointment will further strengthen Proton’s team to achieve its long-term goal and objectives.

“We are happy to welcome Roslan Abdullah to the Proton family and we look forward to his positive contributions to Proton’s performance during this challenging period,” said Dr Li Chunrong, CEO of Proton Holdings.