KUALA LUMPUR (June 15): Pizza Hut Malaysia has launched Nasi Lemak Pizza to celebrate Malaysia's ethnic diversity by mixing and merging various cultural influences to create a new Malaysian fusion food that is uniquely delicious.

In a statement today, Pizza Hut Malaysia said the campaign tag line of "Rasa Campur, Lagi Bes Bersama" is a special homage to Malaysia's rich and unified cultural diversity. 

Pizza Hut Malaysia chief marketing officer Emily Chong said: "We Malaysians are better when we 'campur' things together and Nasi Lemak Pizza is the example of how we 'campur' things in our lives, mixing everything together and merging in unity, just like our Nasi Lemak Pizza, a harmonious combination of Pizza and Nasi Lemak."

It said to kick off the campaign, Pizza Hut Malaysia paid tribute to its fellow competitors which had embraced the Malaysian "campur" culture in their special and exciting ways, for example McDonald's with its "Nasi Lemak Burger", Marrybrown with its "Nasi Lemak Ice Cream" and many more. 

"The campaign will run until Aug 31, in line with Merdeka Day, in celebration of our beautiful fusion culture that has enriched our unique and diverse nation," it said. 

Created by Pizza Hut Malaysia's food innovation technologist team, Nasi Lemak Pizza features the signature pizza topped with spicy sambal with a kick, perfectly paired with crispy chicken chunks and Nasi Lemak must-have condiments such as anchovies, peanuts and cucumber. 

Pizza Hut Malaysia also said customers can indulge in Nasi Lemak Pizza a la carte for RM38.90 and also via various meal combos with the starting price of RM40.90. 

"To complement the pizza, we also introduce a drink called Soda Bandung, a new take on the classic sirap bandung with a fizzy twist," it said. 

In addition, now that the government has allowed restaurants to resume dine-in services, selected Pizza Hut outlets have opened their doors since June 1, providing a safe, worry-free dining experience to all their customers. 

"With diligent safety protocols in place, Pizza Hut Malaysia ensures the health and safety of all diners and staff by implementing strict hygiene and quality standards in compliance with state guidelines," it said. 

The Nasi Lemak Pizza promotion is available at all Pizza Hut outlets from June 15 to Aug 31 for both dine-in and online orders (delivery and online takeaway) while stocks last.