KLANG (Feb 26): Mercedes-Benz Malaysia is looking to further expand its network in Malaysia as it sees increasing demand for premium service and experience among its customers, retaining its mark as the number one premium automotive brand in the world for the country.
Together with authorised dealer NZ Wheels under the NAZA Group of Companies, Mercedes-Benz Malaysia has today unveiled the Mercedes-Benz NZ Wheels Klang Autohaus showroom, featuring the first stand alone facility for Mercedes-Benz Proven Exclusivity centre in Malaysia, which is the dedicated space for customers to view and test-drive an extensive range of certified pre-owned Mercedes-Benz cars.
Mercedes-Benz Malaysia president and chief executive officer Dr Claus Weidner said the latest Autohaus demonstrates the company’s continuous commitment to the Malaysian market, including plans to invest in developing key areas, including talent, technology, production and services.
“This is one of the examples that we are expanding our business nationwide. The used car channel is also one of the areas that we can see profitable business in the future,” Weidner said at a press conference here today.
The Mercedes-Benz Proven Exclusivity is the company’s arm of reselling used cars, in order to fight against the reconditioned car market in Malaysia.
“In the last three years, we launched 16 new Autohauses in Malaysia alone, so we now already have 33 in total, including East Malaysia. This is the largest network we have in a particular country we have presence in, and we still are constantly working to expand our network here,” Weidner added.
NZ Wheels Sdn Bhd automotive group chief executive officer Datuk Samson Anand George said the Klang Autohaus was chosen to be upgraded to the highest Mercedes-Benz standard, as it was the first Mercedes-Benz showroom for NZ Wheels when it first embarked on the journey to become the premium car authorised dealer back in 1994.
“With the update of the NZ Wheels Klang Autohaus to the highest Mercedes-Benz standards and latest corporate identity, NZ Wheels reaffirms its presence as a steadfast and passionate Mercedes-Benz dealer. Having upgraded our sales and service facilities, we are confident that our customers in Klang and nearby areas will receive no less than the best care that is synonymous with the Mercedes-Benz three-pointed star,” Anand George said.
Samson said a total of RM6 million was invested in upgrading the Mercedes-Benz NZ Wheels Klang Autohaus to now be compliant with the Mercedes-Benz Presentation System II (MPS II) autohaus concept, the global Autohaus benchmark of customer experience.
With a total built-up area of about 320,000 sq. ft., the NZ Wheels Klang Autohaus features a full-fledged 3S centre, equipped with 30 work bays, capable of servicing up to approximately 650 vehicles a month, providing general and specialised repair solutions.
In addition, the latest upgrade now features ‘service differentiation’ — an exclusive range of personalised after-sales services that offers flexibility and convenience which includes pick-up/drop-off of customer vehicles, after-hours drop-off and fast-lane services.
The Mercedes-Benz NZ Wheels Klang Autohaus is one of seven authorised Mercedes-Benz Autohauses in Selangor, and one of 33 dedicated dealerships nationwide.
Established in 1994, NZ Wheels is the third largest Mercedes-Benz authorised dealership in the country.