Saturday 14 Dec 2024
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KUALA LUMPUR (Nov 2): Media Prima Bhd has announced it will collaborate with China-based television network Hunan Broadcasting System to co-produce programmes as well as broadcast Hunan-produced content on 8TV.

In a statement on Wednesday, Media Prima group managing director Rafiq Razali said the collaboration marks a momentous occasion as the company embarks on a journey with Hunan to bring special programmes and initiatives to Malaysian viewers.

“We recognise Hunan as one of China’s biggest media groups and by associating with them via our own Chinese TV network, 8TV, I believe that this serves as a gateway for opportunities, technological exchange as well as entrepreneurial ventures for Chinese small and medium enterprises to set up their business here on our shore,” he added.

Media Prima said that the collaboration is supported by Chinese TV channel Henan Satellite TV, which promotes traditional arts and culture from China.

Shares in Media Prima finished half a sen or 1.2% higher at 42 sen, giving the company a market capitalisation of RM460.45 million.

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