KUALA LUMPUR (Sept 3): Lazada Malaysia is kicking off its 9.9 Big Brands Sale this year with 99 exclusive brand deals, while also unveiling new interactive features and interface for its e-store, LazMall.

In a statement, the online shopping platform said this year’s 9.9 sales event will feature a host of Lazada-ONLY deals, and shoppers can look forward to 24 hours of non-stop promotions, including Crazy Brand Mega Offers with discounts of up to 90%, selected picks on RM1 Crazy Flash Sale, and a chance to redeem an Oppo Reno 4 smartphone.

At the same time, live-streaming and coin rewards will be available for shoppers on its platform, said Lazada.

“This year, we are excited to offer our consumers an upgraded shopping experience with LazMall 2.0. Having more than 99 exclusive brand deals on Lazada is also a sure sign of continued excellence and confidence placed on Lazada by international and local brands,” said Lazada chief executive officer Leo Chow.

LazMall itself will have a new and refreshed look, with four new features — 'Beat the Price', 'Brands for You', 'Brand Directory' and 'Follow Button'.

Under 'Beat the Price', shoppers can discover deals on a daily assortment of top-selling products, while 'Brands for You' offer shoppers a customised set of recommended brands based on their interest and recent interactions with LazMall.

Shoppers will also be able to access and navigate a comprehensive 'Brand Directory' that features all brands across categories to seamlessly find the brands they love. The 'Follow Button' allows shoppers to subscribe to and get access to the latest updates on deals and offers.

“Lazada has always focused strongly on innovating and improving the shopping experience to surprise and delight our shoppers. With LazMall stepping up to “version 2.0”, we are fine-tuning our existing brand promise to redefine online shopping. By continually enhancing our services, we aim to deepen our customers’ trust, and provide a peace-of-mind premium shopping experience for our consumers,” Chow added.

Meanwhile, to help consumers obtain the best prices for their favourite goods, Lazada has engaged television personality Ain Edruce as the company’s chief discount officer (CDO). As CDO, Edruce will participate in goods selection and bargaining to guide buyers when making their purchases, the statement read.

"CDO Ain Edruce will host a specially curated livestreaming show called ‘Lazada Chief Discount Officer Show” via LazLive on the Lazada app from Sept 6-8 at 9pm when she will introduce exciting surprise deals and unbelievable prices on selected brands and products only available during the live show.

"Consumers also stand a chance to win giveaways worth up to RM20,000, and enjoy deals with discounts of up to 90% off with free shipping. Up to RM100,000 Lazada vouchers will also be available for consumers to collect during the live show, which then can be used to get even further discounts on 9.9. The show will also be broadcast live on TV3 on Sept 8 at 9pm to 10pm," Lazada's statement added.