LUXURY skincare brand La Prairie has long expounded the benefits of caviar as a coveted anti-ageing ingredient. For decades, the company has researched and refined its caviar skincare technology, and it began when the scientists at the La Prairie laboratory were intrigued by the lifespan of the sturgeon. That led to studies into the health benefits that caviar had on skin. Later, the Skin Caviar range was born that reaped the richness of life-supporting minerals, vitamins, amino acids and lipids, omega-3 and omega-6 fatty acids of caviar — all these properties are said to stimulate production of collagen which in turn, stimulates skin firming.

Recently at the Grand Hyatt Kuala Lumpur, the brand introduced three new products for fall/winter 2015 that are referred to as caviar moments: Skin Caviar Luxe Cream Sheer, Skin Caviar Concealer Foundation and the Caviar Spectaculaire.

The Skin Caviar Luxe Cream Sheer has a lightweight texture as compared to its predecessor, the Skin Caviar Luxe Cream, the brand’s best-selling product which is purported to have sold out within a few short months after its worldwide debut. Margaret Edelman from the brand’s product development group, in explaining the move to produce a lighter version of the bestseller said, “It represents our dedication to our customer’s values and preferences, offering her the same iconic product with the same efficacy, in the texture she loves best. It’s giving her the luxury of having options.” The texture of the product is lighter, with quicker absorption yet leaves behind the same dewy effect and gives the same nourishing benefits as the original product.

As its name suggests, the Skin Caviar Concealer Foundation performs a dual function. It is not only a make-up base but also nourishes the skin by drawing from the advantages of caviar. The product is one part foundation and one part concealer packaged in one tube with the concealer fitted under the cap. Customers can pick the perfect shade to fit their skin from the 12 options available, and the luxurious yet lightweight formula blends easily into the skin.  

The third caviar moment is the Caviar Spectaculaire, a limited edition collectible with only 1,500 units available worldwide and only three made available here in Malaysia. La Prairie joined forces with purveyors of fine crystal, Baccarat, to craft a caviar server that contains a 75ml jar of the Skin Caviar Luxe Cream. This masterpiece signifies the journey that the iconic skincare range has travelled thus far through design and innovation, both of which inspire the brand.

Priced at RM1,690 for 50ml, the Skin Caviar Luxe Cream Sheer will be available in September. The Skin Caviar Concealer Foundation, priced at RM850 for 30ml, will be available in October.

This article first appeared in digitaledge Daily, on August 28, 2015.