KUALA LUMPUR (Aug 2): Coca-Cola Malaysia and QSR Brands (M) Holdings Bhd — the franchise owner and operator of KFC and Pizza Hut restaurants — announced on Tuesday (Aug 2) a multi-year partnership under which Coca-Cola becomes the beverage supplier of KFC and Pizza Hut outlets in Malaysia.

"Beginning August [2022], Coca-Cola Malaysia is the beverage supplier of KFC and Pizza Hut serving diverse refreshing Coca-Cola drinks in selected KFC and Pizza Hut restaurants. All 1,180+ KFC and Pizza Hut restaurants nationwide are projected to fully transition to serving Coca-Cola products by early September," Coca-Cola Malaysia and QSR said in a joint statement.

Prior to the Coca-Cola Malaysia-QSR partnership, KFC and Pizza Hut restaurants in Malaysia served Pepsi-branded drinks to customers.

QSR chief executive officer and managing director Nehchal Khanna said the group is committed to raise the bar in terms of service delivery, innovation, and customer satisfaction.

“Over the last two years, we have been able to grow despite the prevailing challenges by innovating all areas of the business and will continue to do so.

“We believe this partnership will further widen our reach and we hope to delight our customers further,” he said.

Coca-Cola Malaysia franchise director Amruta Vaidya said Coca-Cola, KFC, and Pizza Hut believe in the same philosophy of making meals more enjoyable for Malaysians.

“At Coca-Cola, our philosophy as a brand and as a company has always been about being part of and celebrating moments when friends and families come together over a meal and an ice-cold drink of Coca-Cola or any of our delicious and refreshing beverages,” Vaidya said.

The popular product, Coca-Cola Zero Sugar, which will be widely available in KFC and Pizza Hut stores, is part of Coca-Cola Malaysia’s expanding Healthier Choice Symbol-certified portfolio. Coca-Cola Malaysia remains committed to supporting efforts to reduce sugar intake among Malaysians while delivering great-tasting drinks that people love.