THE first-ever Infiniti Q30 Premium Active Compact is making its bow to the automative world at the International Frankfurt Motor Show up to Sept 28.

Featuring Infiniti’s iconic design language, the all-new Q30 represents a category-breaking vehicle concept developed for customers seeking urban individuality. Its dynamic drive characteristics provide for a confident and responsive performance as well as excellent handling. Crafted trims and expressive interiors extend the striking design approach from the exterior into the passenger cabin.

The public premiere of the Q30 Active Compact comes exactly two years after its precursor, the Q30 Concept, was introduced at the 2013 Frankfurt show. The unmistakable approach of that winning concept has been fully maintained in Infiniti’s new Q30 compact vehicle.

“Design is a key pillar of the Infiniti brand — and the new Q30 Active Compact perfectly embodies this approach,” said Infiniti president Roland Krueger.

“The Q30 Active Compact delivers the distinctive design, the driving dynamics and the individuality that our customers expect of an Infiniti vehicle. With our first-ever entry in the compact car segment, we continue the product offensive and provide additional options for our discerning customers.”

The Q30 Active Compact underwent final testing and development in Europe. It will be built in Sunderland in the United Kingdom, which then becomes the fourth country on three continents to build Infiniti vehicles.

This article first appeared in digitaledge Daily, on September 17, 2015.