PETALING JAYA (Aug 25): IHG Hotels & Resorts (IHG) has introduced a new luxury, lifestyle collection brand called Vignette Collection™. 

It is the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries.

According to IHG Hotels & Resorts chief executive officer (CEO) Keith Barr, the new Vignette Collection gives IHG a compelling way to welcome high-quality independent hotels into the group, combining each property’s distinctive identity with the power of the group's global scale.

"We’ve been thoughtful with the enhancements we have made to our Luxury & Lifestyle portfolio in recent years, which at more than 400 hotels and 100,000 rooms is the second largest in the industry" he said.

"We expect to attract more than 100 Vignette Collection hotels in 10 years, and the brand will be key to delivering its ambition of industry-leading net room growth."

Among the first hotels to join IHG’s Vignette Collection will be Hotel X, a five-star hotel, dining and lifestyle destination in the centre of Brisbane’s Fortitude Valley, Australia.

Another hotel is Thailand’s Pattaya Aquatique hotel. Working in collaboration with Thailand’s integrated lifestyle real estate group Asset World Corporation Public Company Ltd (AWC), the hotel is based in Pattaya’s Aquatique district.

AWC CEO and president Wallapa Traisorat said: "AWC feels honoured to be the first partner in Asia and one of the first globally to launch a hotel under IHG Hotels & Resorts’ new Vignette Collection. With the backing of IHG’s global systems and support, we are confident that our unique hotel, located in the vibrant and lively beachfront destination of Pattaya, The Aquatique, will appeal to all travellers seeking inspirational and exceptional experiences."

The group welcomes exclusive properties in sought-after urban and resort locations that will accelerate their growth and meet an increasing appetite from travellers for one-of-a-kind stays.

The Vignette Collection will provide owners of high-quality independent hotels the opportunity to benefit from IHG’s Luxury & Lifestyle expertise, and the IHG Rewards loyalty programme, while retaining the hotels' distinctive identities.