KUALA LUMPUR (April 25): Childhood days of climbing trees, splashing in streams, running around with playmates and creating their own games stay in the mind of Sim Choo Kheng, who wants to give children today the same sense of carefree fun. This is the ethos of Escape, a theme-park brand he founded under his SGX-listed Sim Leisure Group.
Escape Penang opened in 2012 and now offers visitors self-directed activities built around Adventureplay, Waterplay and Gravityplay. Last August, Escape Challenge opened in Paradigm Mall, Petaling Jaya, bringing the outdoors indoors with low-tech, high-fun rides and games.
Sim boasts more than 30 years’ experience creating, building and managing theme parks and has been involved in more than 300 projects, among them Legoland in Denmark and Malaysia, Universal Studios (Singapore), Yas Waterworld (Abu Dhabi) and Ski Egypt (Cairo).
Sim believes play stimulates creativity and builds character. Through play, children, especially, develop life skills such as perseverance and communication. Older visitors too, whatever their physical ability or energy level, can find escape at the theme parks, designed to give visitors an endorphin boost.
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Read more about it in The Edge Malaysia weekly’s April 26 edition.
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