Monday 02 Oct 2023
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GURUN (Jan 26): Go Automobile Manufacturing Sdn Bhd (Go Auto), which holds the local franchise for China car brand Great Wall Motor (GWM), expects to hit RM300 million worth of sales by the end of this year.

Its chief executive office Ahmad Azam Sulaiman told The Edge Financial Daily that based on the booking number of 2,500 units since GWM’s launch here August last year, the company estimated sales to reach 6,000 units in 2015.

“This includes the M4 sports utility vehicle (SUV) model where 1,200 units were sold, and Haval H5 and Wingle 5 pick-up models. We plan to introduce a higher-end M4 model in August or September,” Ahmad added.

Partnering with Great Wall Motor Co Ltd, which is China’s largest SUV and pick-up maker, to assemble the mix models in Malaysia, Go Auto is hopeful to reach a total sales target of 51,000 units, including exports, in 2019.

Of the targeted 51,000 units, Go Auto hope to export 60% of it to the regional markets, while 40% would be sold locally.

“We believe that by year end, we would be able to capture 1% of the overall local market share. This is based on our target sales of 6,000 units for this year.

The country’s total industry volume (TIV) amounted to about 670,000 units of vehicles last year.

Great Wall Motor, which is the eighth largest automobile producer in China, sold about 730,772 units globally last year, said Ahmad.

He is confident the competitive pricing of the units beginning RM49,624 for manual and RM51,598 for automatic versions, will drive GWM’s sales among middle-incomers in Malaysia, particularly for those looking to purchase their first vehicle.

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