SINGAPORE (June 16): GLH Hotels Management (UK) (glh Hotels), a subsidiary of GL Limited, on Thursday announced plans for a new Hard Rock Hotel London in collaboration with hotel and casino chain Hard Rock International.

Scheduled to be completed in 2018, the Hard Rock Hotel London will be situated in one of the London’s most sought after locations – directly at Marble Arch on Hyde Park, and at the crossroads of the iconic Oxford Street and Park Lane.

“London has always been a special city as the birthplace of our brand,” says Hard Rock International’s CEO, Hamish Dodds. “We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary musical city that brought the greatest styles of rock to the world stage.”

The 900-room Hard Rock Hotel London will feature a vast lobby lounge offering guests signature cocktails and live music, an on-site Hard Rock Café, and a Rock Shop featuring the brand’s iconic merchandise. The hotel will also cater to guests with a full service Rock Spa, signature restaurant, and sophisticated speakeasy.

“With Hard Rock’s proven track record of world-class service and hospitality, combined with glh Hotels’ extensive operating skills and expertise in the region as the largest hotel owner-operator in London, we are confident the future Hard Rock Hotel will be a success and we look forward to continuing to grow our collaboration,” says Mike DeNoma, CEO of glh Hotels.

GL shares closed 1.7% lower at 86 cents on Thursday.