KUALA LUMPUR: A soon-to-be launched serviced apartment project in Kepong, jointly developed by Thriven Global Bhd and Amona Group, has already seen 30% of those who registered their buying interest being put on the waiting list for bookings.
Known as eNESTa Kepong, the 35-storey serviced apartment tower is located on a 2.04-acre leasehold plot at the intersection of Jalan Kepong and Pintasan Segambut. It is also located right opposite the proposed Mass Rapid Transit (MRT) Line 2’s Jinjang Station that will have a pedestrian bridge across Jalan Kepong.
The low-density project offers 258 units and 23 retail lots. The built-up sizes for the serviced apartment units range from 916 sq ft to 1,537 sq ft with prices from RM450,000.
Meanwhile, the 23 retail lots on the ground to second floors have built-up sizes ranging from 1,751 sq ft to 2,860 sq ft. They are priced at RM618 psf.
“For these three retail levels, besides [targeting] the residents of eNESTa Kepong itself and the younger generation in Kepong, we are also looking to capture the MRT passenger traffic as there will be a ‘Park n Ride’ facility for this Jinjang station,” said Thriven Global Bhd project manager Dominic Tam.
He told TheEdgeProperty.com that eNESTa has a total gross development value (GDV) of RM181 million and offers full serviced apartment facilities, such as a swimming pool, gymnasium, barbecue pit as well as more unique facilities, such as a rock climbing wall and a garden gym for those into outdoor sports. There will also be a nursery and a kindergarten to cater to the needs of working parents.
“Thriven works closely with our partner Amona Group in the project planning and securing of all authority approvals. Marketing and sales are mainly undertaken by Thriven with strategic input from Amona,” Tam shared.
The marketing campaign for eNESTa Kepong began in mid-February and all the available units have obtained firm buying interest, he said.
“A further 30% are on the waiting list. Aside from Kepong locals, we also have a fair number of prospective buyers from areas such as Petaling Jaya, Damansara, Cheras and Ampang who are attracted to our project due to the reasonable pricing as well as the easy MRT access,” Tam said.
The project is expected to be launched by June 2017 and is slated for completion by 1Q2021.
Located behind eNESTa Kepong is a single 42-storey Rumah Mampu Milik Wilayah Persekutuan (RUMAWIP) project called Residensi Enesta Kepong. Also being jointly developed by Thriven Global and Amona Group, Residensi Enesta Kepong has a GDV of RM76 million. It comprises 254 units with a standard built-up size of 803 sq ft. It is priced at RM300,000.
“We are offering a comprehensive range of facilities which includes a swimming pool, kids’ pool, gymnasium, multipurpose court, children’s playground, meeting room, barbecue pit, reflexology path and meditation deck,” Tam said of the RUMAWIP project.
He added that the project has received more than 1,000 registrations of interest last month (March). “In addition to that, we also received about 500 registrations from the official online portal for RUMAWIP. We are currently planning for the balloting event in May 2017.” The project is targeted to be completed by 3Q2020.
In 2017, Thriven Global has set out to achieve RM470 million sales with the contribution from eNESTa Kepong, Lumi Tropicana Phase 2 — Wellness Tower, and its Desa Aman township development in Kedah.
“We will be previewing the Wellness Tower of Lumi Tropicana Phase 2 soon, with a target for official launch in 3Q2017. There is a total of 186 units with two and three bedrooms with a majority of them having a view to the adjacent golf course,” Tam noted.
Meanwhile, in March, Thriven launched the latest phase of Desa Aman. The launch comprised 18 units of DA Business Park double-storey shophouses, 22 units of Indahyu single-storey semi-dees and 66 units of Suria single-storey linked homes. “We have achieved about 50% sales for Indahyu and have almost sold out Suria.”
This story first appeared in TheEdgeProperty.com pullout on April 28, 2017. Download TheEdgeProperty.com pullout here for free.