KUALA LUMPUR (Oct 31): Comprising just 60 exclusive apartments and 10 duplex penthouses in a 6-storey rectilinear building, The Cedar is a 4.2-acre freehold development sitting on a small plateau in the heart of Damansara Heights, Kuala Lumpur.

The project, which has a gross development value of RM650 million, is being developed by Satin Magic Sdn Bhd, of which property veteran Datuk Jagan Sabapathy and landowner Datuk Seri Thong Kok Khee are the majority shareholders. The project is managed by Tribeca Real Estate Management Sdn Bhd, a property development and advisory firm Jagan had set up in early 2014, after leaving Bandar Raya Developments Bhd (BRDB) in 2013.

“I set up Tribeca with a view that we would be a very boutique development outfit. We would look for projects, become development managers, project managers…we would bring in partners to co-fund a project and we would execute it…I’ve seen this model work in various parts of the world,” said Jagan.

Known for driving luxury properties such as Troika, One Menerung, Serai Bukit Bandaraya and Bangsar Shopping Centre during his time in BRDB, Jagan is well versed with this niche market segment.

“We had to engage with the residents and went through various iterations of what we could build. From a beautiful point block, which was too high, it was brought lower, and we finally ended up with this beautiful rectilinear building and it has kept everybody happy. This is probably the lowest-density luxury apartment in KL,” said Jagan.

Read more about it in our City & Country pullout, which comes with The Edge Malaysia weekly’s Nov 1, 2021 edition.

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