KUALA LUMPUR (Aug 24): National athlete Datuk Pandelela Rinong dipped her toes in the non-fungible token (NFT) pool with the launch of her exclusive ‘P.Zero1’ collectable, through the partnership of her management company Knight Communications and Prime Sports NFT.

Prime Sports NFT is an NFT division under Prime Sports International PSI.

The NFT is available for auction via the digital NFT market dubbed ‘Opensea’ for seven days starting from Wednesday (Aug 24) until Aug 31, according to a statement.

“Fans will have the opportunity to bid to become the sole owner of the NFT which unlocks a priceless personalised experience with Pandelela and a framed printout of the NFT hand-delivered by the athlete herself,” the statement wrote.

Intrigued by the evolving NFT industry globally, Pandelela was driven to create her own line of digital artworks as an expression of her professional and personal journey as an athlete.

“My vision for ‘P.Zero1’ was to share a piece of my story with the world and to pay homage to the sport which has drastically changed my life from a young Bidayuh village girl to an internationally recognised sportswoman.

“The adage ‘Zero to One’ reflects the journey I went through — of fate, perseverance, mental strength and dedication that has taken me thus far as well as this whole process of creating something radically new,” said the diving queen.

Hailing from Penang, Nicholas Chuan is the digital artist behind Pandelela’s ‘P.Zero1’ NFT. Chuan also carries a portfolio of illustrations for world-renowned organisations such as UEFA, Formula 1’s Red Bull Racing, Liverpool FC and FC Bayern, and most recently football legend Safee Sali’s ‘SEPULUH’ NFT.