This article first appeared in Wealth, The Edge Malaysia Weekly on September 26, 2022 - October 2, 2022
Owing to the lacklustre performance of the local stock market in recent years, equity-linked structured products have become popular among high-net-worth individuals.
Embedded with certain features, these products allow investors to capture potential gains from a sideways market while protecting their principal, says Azzahir Azhar, head of investment management at Maybank Investment Bank.
Azzahir, who is also head of equity and commodity derivatives, says such a trend is reflected in the solid growth of the bank’s equity-linked structured products.
“When we started out in 2015, we were doing about RM300 million to RM500 million per year in sales volume. In recent years, the volume has been consistently over RM2 billion per year,” he says, noting that the figures include products sold to high-net-worth individuals and institutional investors who ask for more bespoke solutions with their own desired structures.
What are structured products and why are they appealing to high-net-worth investors? Put simply, they are financial instruments whose performance is linked to one or various underlying assets through the use of derivatives. In the case of equity-linked structured products, their performance could be linked to a single stock such as Tenaga Nasional Bhd or a basket of local or foreign stocks or stock indices.
One of the most popular structured products in town is the minimum redemption investment (MRI), otherwise known as a SharkFin product.
MRI’s principal-protected feature is what attracts investors the most. It means investors will at least receive their principal over a specific period. This is typically one to two years if they hold on to the product until its maturity, and as long as the product issuer (or bank) remains solvent. In exchange, investors would forego a huge chunk of their gains when specific conditions are met.
For instance, an equity-linked MRI would allow its investors to participate in the share price appreciation of a specific counter, let us say Tenaga, up until a certain level of 20%. However, once Tenaga’s share price hits 20% or above, MRI investors would only receive a rebate upon maturity and gain just slightly more than their principal.
“Assuming the stock price goes up 1%, you get 1%. When it goes up 5%, or 15%, you get the same returns. But once it exceeds the knock-out level [of 20%], you no longer get participation, but a so-called rebate, which gives you a fixed return [that is] slightly higher than your principal amount,” says Azzahir.
In short, MRI investors would gain rather handsomely from the share price of a company moving within a given range. If not, they would bear the cost of investing in the product and the opportunity cost, which are returns they could generate by simply putting their money in a fixed deposit or other safer investment instruments.
Another popular product in the market is autocallables or KIKO (knock-in, knock-out), says Azzahir.
Investors in autocallables will receive a fixed percentage of income in a given period. This could be monthly, quarterly or semi-annually, as long as the share price of the company is traded within a specific range.
However, when an auto call event is triggered — let’s say, the share price of the company increases by 5% — investors will stop receiving their periodic income and get back their principal plus the coupon income. In other circumstances, investors would have to buy a certain amount of the company’s shares from the bank at a discount.
“There is a term called the knock-in barrier in autocallables. When it is triggered, there’s a chance you may [have to] redeem your investment in shares, instead of in cash,” explains Azzahir.
Can investors redeem their investment early? Azzahir says yes. Maybank will not charge a penalty, but investors would have to bear the cost of the redemption, which depends on market conditions, as derivatives traders are required to unwind their positions in the markets. The issuer will also have to uplift the deposit that it has placed with the money received from investors, resulting in a cost.
The minimum investment amount for equity-linked structured products is RM50,000. The spread, or the so-called fee, of accessing these structured products depends on how they are structured. In general, it is typically between 0.5% and 2% per annum, says Azzahir.
“Unlike most investment products, structured product investors typically do not pay additional fees on top of their investment amount. Hence, the issuers do not usually realise a fixed spread upfront, nor any management fee across the product’s tenure. Instead, the issuers earn a spread, which is the difference between the price of the product and the cost to manufacture the product.
“The range of the spread is in line with other investment products, typically between 0.5% and 2% per annum. However, in reality, the final spread realised by the issuers varies according to the actual cost [of the products], which can be impacted by market conditions throughout the lifetime of the structured products.”
It is worth noting that structured products are only available to high-net-worth individuals. The Capital Markets and Services Act 2007 defines them as having a total net investment, whether personally or jointly with a spouse, in capital market products that exceeds RM1 million or its equivalent in foreign currencies.
Besides the underperformance of the KLCI, the pandemic has prompted the affluent and high-net-worth investors to explore more unique products, including structured products, to gain better returns, says Azzahir.
“What happened during the pandemic was an increased interest in investing [among Malaysians]. That permeated through every capital market product. It has helped demand [for structured products as well] in 2020 and 2021.”
Another catalyst is that some banks, such as Maybank Investment Bank, have in recent years started to manufacture these products in-house, instead of distributing those manufactured by foreign banks such as JP Morgan.
By doing so, local banks are able to offer the products at a more competitive price and with more “local flavour”. The products’ performance can be tied to the share price of various local public-listed companies, instead of predominantly foreign names. “Issuers [of these products] used to be non-Malaysian entities with a regional or global presence. These guys are typically the European and American banks that have less interest in local names or companies.
“As for us, we are a regional banking group that operates locally. We understand the local market very well and, therefore, we are comfortable issuing products over local names and taking on those risks,” says Azzahir.
As at Sept 9, equity-linked structured products offered by Maybank Investment Bank could be tied to one or more stocks — from a basket of more than a hundred local and global public-listed companies. Among the most popular local companies are banks such as Public Bank Bhd, CIMB Group Holdings Bhd and RHB Bank Bhd, as their prices are more stable and shares, liquid. Smaller counters like MyEG Services Bhd would sometimes emerge as a favourite.
“In the past two years, investors like the tech sector, especially the FAANG companies (Facebook, Amazon, Apple, Netflix and Google or Alphabet). China tech companies like Alibaba and Tencent were also quite popular.”
Azzahir notices that investors now seem to favour shorter-duration structured products over their longer-duration counterparts as stock markets are getting increasingly volatile. They are more cognisant of environmental, social and governance (ESG) risks that could affect share prices.
“Year to date, more than 50% of our issuances were over companies with better ESG profiles. Investors are more aware of ESG as a risk factor and are more selective in choosing companies they want to have exposure to.”
Moving forward, Azzahir and his team are looking to launch more Shariah-compliant structured products to cater for demand. Their Shariah-compliant Autocallable-i structured product, the first in the country, won in the Best Structured Product category at The Asset Triple A Islamic Finance Awards 2021.
According to Azzahir, Maybank Investment Bank has invested over RM10 million to build up capability to manufacture these more complex structured products, while its team has grown to about 26 people today from about a dozen back then.
In recent years, equity-linked products and solutions have contributed over 50% of the total income of Maybank Investment Bank’s investment management pillar, which also includes the bank’s brokerage business and other ancillary products and services.
It should be noted that the bank’s equity capital market, debt capital market and merger and acquisition teams fall under another department known as investment banking advisory.
While Azzahir is proud of such an achievement and aims to grow the business further, he has not forgotten the various challenges he and the team faced in the past few years. Talent acquisition was the biggest challenge, as there were very few people who had experience in manufacturing structured products. Many of the team’s current members were trained on the job by senior members.
Azzahir and his team also invested heavily in building relationships with their clients and stakeholders to increase their awareness of structured products. “Today, I’m very confident to say that we are a leading equity-linked structured product issuer in Malaysia.”
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