This article first appeared in The Edge Financial Daily, on January 11, 2016.

KUALA LUMPUR: Carlsberg Brewery Malaysia Bhd launched seven limited-edition designs for its cans and big bottles last Friday to herald the arrival of the Chinese New Year (CNY), next month.

“Chinese New Year is a festive period that runs through our veins at Carlsberg Malaysia,” the group’s managing director Henrik Andersen said in his opening address at the media launch gala dinner.

“Our flagship brand Carlsberg took inspiration from our marketing campaign of ‘If Carlsberg did...’, which was launched in 2015. We reimagined if Carlsberg did Chinese New Year, it would probably be the best year, as superior as Carlsberg, probably the best beer in the world, smartly crowning year 2016 as ‘Probably The Best Year’ it is!” said Andersen, referring to the brand’s long-running strapline.

To mark the launch of its Chinese New Year campaign, the brand impressed and surprised some 250 guests and members of the media by unveiling a seven-tier limited-edition festive can structure packaged to create a one-of-a-kind Carlsberg Auspicious Bamboo.

It also announced that customers, who collect four crown corks from last Friday until Feb 29, are entitled to redeem one RM2 Magnum voucher and stand a chance of winning the Magnum Jackpot or redeeming a can of Jolly Shandy, depending on their location.