KUALA LUMPUR (June 7): Astro Radio, a segment of media group Astro Malaysia Holdings Bhd, remains the most popular radio network in the country, with 15.6 million listeners every week across its nine radio stations.
“This makes up 77.8% of Malaysia’s radio-listening audience,” Astro said, citing the latest GfK Radio Audience Measurement survey.
“Our nine radio station websites are visited by 7.6 million Malaysians on a monthly basis, while our digital listenership recorded over 17 million streaming sessions,” Astro added in a statement.
Astro Radio CEO Datuk Jake Abdullah said ERA fm, hitz fm, MY FM and THR Raaga remain the country’s top Malay, English, Chinese and Tamil stations, respectively.
THR Gegar, meanwhile, retained its leading position in the east coast of peninsular Malaysia, Abdullah added.
He said Astro Radio’s digital fan base has also grown, as social media has proven to be a great platform to engage with fans.
“Platforms like these enable us to build a community of fans centred on tastemakers. As a result, we gained over 13.4 million social media fans, and our posts reach over 6.7 million people daily,” Abdullah added.
Shares in Astro were up three sen or 1.17% at RM2.60 at 3pm today, giving the company a market value of RM13.54 billion.