Monday 05 Jun 2023
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HANGZHOU (July 6): Alibaba Group has launched the Malaysia Week campaign to promote over 50 Malaysian brands both online and offline to Chinese consumers for one week, starting today until July 12, as part of the Electronic World Trade Platform (eWTP) initiative.

The week-long event features the business-to-consumer (B2C) segment which includes the offline pop-up exhibition at the upscale Kerry Center to showcase local Malaysian brands, including Aik Cheong coffee, Julie’s biscuits and Boh tea from July 6 to July 8.

The products are also made available online via the Tmall and Taobao platforms.

Tmall Global Import & Export general manager Alvin Liu said this is the first time the group is introducing a large number of Malaysian merchants to Chinese consumers.

“Starting today, the Taobao and Tmall mobile platforms will feature a special promotion page, which shows the products and also some background on the merchants and Malaysia as a country.

“We do think it is good exposure for the brands and companies and in building up the image of Malaysia among Chinese consumers,” Liu said.

The participating brands and merchants were selected based on the quality of products which are popular among Chinese consumers such as durian, fresh foods and birds nest, he added.

Special promotions on Malaysia’s travel and tourism products and services are also made available through the Alitrip platform, which promotes various tour and hotel packages, local attractions and events, as well as shopping and dining vouchers.

Besides the B2C segment, Alibaba Group’s business-to-business (B2B) platform,, is also hosting a business matching network event, connecting 17 Malaysian merchants with over 100 Chinese buyers in Hangzhou.

“As the world’s largest B2B one-stop service platform, not only has helped connect Malaysian SMEs with glbalopportunities and drive their business growth, it also is a leader in providing training to ensure Malaysia has a pool of local e-commerce talent to develop the country’s digital economy.

“As a key component of the eWTP initiative, we will continue to strive to work towards lowering trade barriers for SMEs in Malaysia and beyond,” said general manager Kuo Zhang.

Moreover, is hosting a special promotion for its Malaysian Global Gold Suppliers, July on Demand, from July 2 to July 29. Over 275 local merchants and more than one thousand Malaysian products are being promoted in over 200 countries and regions across the world.

The eWTP initiative forms part of the Digital Free Trade Zone (DFTZ), which was launched in March 2017, aimed at enabling small-and-medium enterprises' (SMEs') access to global markets.

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