This article first appeared in The Edge Financial Daily on January 26, 2018 - February 1, 2018
KUALA LUMPUR: Aeon Co (M) Bhd (Aeon Malaysia) and honestbee signed a memorandum of understanding to form a business alliance that aims to tap consumers’ demand for home grocery delivery service.
Aeon Malaysia said the alliance with the online concierge and delivery specialist will enable both parties to develop new services that match rapidly changing customer demand.
The collaboration stems from the growing trend of an online purchase pattern and a desire to innovate its offering to enhance value for Malaysians, Aeon Malaysia said in a statement.
“We are proud to launch this new service at our flagship store, Aeon Mid Valley. We will closely monitor the feedback and demands from our customers, and consider to expand this service both regionally and in terms of merchandise offering,” said Aeon Malaysia managing director Shinobu Washizawa.