KUALA LUMPUR (April 28): HSBC Malaysia has announced the appointment of Linda Yip as its head of wealth and personal banking.

Her appointment will take effect from June 15, said the group in a statement on Friday (April 28).

Yip will report to HSBC Malaysia chief executive officer Datuk Omar Siddiq as well as CEO of HSBC Global Insurance and Partnerships and South Asia interim head of wealth and personal banking Greg Hingston.

Yip is currently the head of wealth and personal banking in Taiwan. She brings with her 25 years of experience in the finance industry across retail, wealth management and private banking segments.

She first joined HSBC Malaysia in 1997, where she held several positions including head of cards and senior manager for sales and distribution before relocating to Taiwan in 2008 where she has been based since.

“Our wealth and personal banking business remains committed to strengthening our international banking capabilities, enhancing our wealth proposition and accelerating our digitalisation efforts,” Omar commented on Yip’s appointment.

“With her solid experience in these areas and her proven leadership qualities, we look forward to the strengthening of our franchise in Malaysia and scaling up of the business in line with our ambitions and to the benefit of our customers,” he added.