(KUALA LUMPUR) CUCKOO International (MAL) Berhad (CUCKOO Malaysia, KLSE: 5336), a Healthy Home Creator, has announced the appointment of international superstar Lee Junho as CUCKOO Global Brand Ambassador, marking a strategic expansion of a partnership that began in South Korea in June 2022.

The appointment reflects the brand’s broader strategy to promote healthier and happier living on a global scale.

In his expanded role, Lee Junho will represent CUCKOO across Malaysia, Singapore, Brunei, the United States and other Asian countries where the brand operates. His role will focus on driving greater awareness for the brand's diverse and holistic wellness ecosystem of solutions, which includes water purifiers, air purifiers, rice cookers, dishwashers, and more.

In Malaysia, Lee Junho joins CUCKOO Malaysia’s long-standing brand ambassadors, Dato’ Sri Siti Nurhaliza and Phei Yong, forming a multi-market ambassador lineup designed to combine global reach with strong local resonance to inspire more Malaysians to be #SAMASAMAHealthier.

“True excellence is born from patience and shared convictions, a belief that has seen CUCKOO’s relationship with Lee Junho mature from a Korean partnership in 2022 into a powerful global alliance today. Over the years, the brand has witnessed firsthand his legendary grit and dedication to a disciplined, high-energy lifestyle. This has led us to believe that he is more than a representative but a living embodiment of our “Beyond Standards” philosophy. We are thrilled to celebrate his appointment and welcome him to join the trusted presence of Dato’ Sri Siti Nurhaliza and Phei Yong. Together, I believe they will empower our mission to inspire healthier, happier lifestyles for all Malaysians,” said CUCKOO Malaysia Chief Marketing Officer, Queenie Goh.

The appointment comes amid a strong period in Lee Junho’s international career. Following the global triumph in King the Land (2023), he has continued to captivate audiences with his recent lead roles in the 2025 Netflix series Cashero and the critically acclaimed tvN period drama Typhoon Family. Cashero also reached No. 1 on Netflix’s Global Top 10 (Non-English TV), further cementing his international profile.

A four-time Grand Prize (Daesang) winner, Lee Junho further solidifies his status as a premier actor with a Best Actor nomination for his performance in Typhoon Family at the upcoming Baeksang Arts Awards on May 8.

The company said Malaysians can expect a nationwide rollout of Lee Junho’s presence through CUCKOO’s billboards and digital campaigns across its official platforms, alongside a series of upcoming brand activations and experiential fan engagements aimed at deepening consumer connection and expanding brand engagement beyond traditional advertising.